All SHASHI and SAVAAL range of products have a retail reach of over two million retail outlets and more than 40 million loyal consumers spread all over the country. The Company has been successful in establishing an extremely good urban as well as a rural presence through distribution channels. The distribution channels have played a significant role in making Shashi & savaal as a household name. The brands with the highest penetration in the respective product categories in the market. The network is well equipped to meet the demands of the loyal consumers of the Company across the country. The robust network ensures the availability of various products at different retail outlets across the nation. The Distribution channel is geared up to enhance trade relations, build up the retailer base by providing various benefits and incentives, organize and implement different activities to generate sales, and manage numerous other programs, schemes, and activities concentrated towards business development.
The Savval range of products is marketed through a parallel marketing network that comprises of more than 2000 distributors.
All SHASHI and SAVAAL range of products have a retail reach of over two million retail outlets and more than 40 million loyal consumers spread all over the country. The Company has been successful in establishing an extremely good urban as well as rural presence through the two distribution channels. The distribution channels have played a significant role in making Shashi a household name. The efficient network has made Shashi Washing Powder and Shashi Detergent Cake, the brands with highest penetration in the respective product categories in the market. The network is well equipped to meet the demands of the loyal consumers of the Company across the country.
The robust network ensures the availability of various products at different retail outlets across the nation. The Distribution channel is geared up to enhance trade relations, build up the retailer base by providing various benefits and incentives, organize and implement different activities to generate sales and manage numerous other programmes, schemes and activities concentrated towards business development.