At Maharaj Soaps Industry Pvt. Ltd., we are committed to delivering premium detergent products that combine innovation and quality — from our iconic Pink Detergent Cake to our growing product lines under the SHASHI and SAVAAL brands.
Trusted by millions of households across India for hygiene and care.
Maharaj Industry was founded by Dr. Raviraja M.E. with a vision to provide quality detergent products for Indian households. The journey began with a commitment to innovation and trust.
With growing recognition and success, Maharaj Industry became Maharaj Soaps Industry Pvt. Ltd. (MSIPL), laying the foundation for rapid scale and market expansion across India.
Launched the iconic Pink Detergent Cake — now one of the best-selling products in India — elevating MSIPL as a household name and a pioneer in the detergent industry.
Strengthened the market presence with brands like SHASHI and SAVAAL, offering a wide range of high-performance detergents and cleaning solutions.
MSIPL expanded into new domains including FMCG, e-commerce, retail, logistics, and education—reflecting a future-forward vision with innovation at its core.
At MSIPL, our foundation is built on trust, innovation, and relentless pursuit of excellence. Over the years, we've not just constructed infrastructure—we've shaped communities and empowered progress.
Our journey is fueled by the dedication of our talented team, the confidence of our clients, and the values we uphold. As we move forward, we remain committed to sustainable development and delivering beyond expectations.
